Participating the Tube & Wire Thermprocess event in Shanghai, China
Stepping into Shanghai for the Tube & Wire Thermprocess show (September 25-28, 2024), we were immediately surprised by the energy of the Chinese market. It’s one thing to read about China’s rapid growth, but experiencing it firsthand is something else entirely. We’re happy that CENOS™ Simulation Software was partnering with our long-term friends at Himmelwerk Hoch- und Mittelfrequenzanlagen GmbH at the event in Shanghai and shared the same booth.
Thermprocess China is a leading trade fair focused on thermal processing technology and equipment. It brings together industry professionals, manufacturers, and experts in areas such as heat treatment, industrial furnaces, and thermal processes.
We’re happy to share the insights from the event, as the CEO Mihails Ščepanskis, and the Head of Sales Emils Vjaters of CENOS™ participated in the event to share the latest updates of the CENOS™ Simulation Software for practical engineers around the world.
Sharing a booth with Himmelwerk and their dedicated Chinese representatives (EUROTECH MACHINERY Co., LTD) has been an eye-opener. Together, we’re bridging gaps and making meaningful connections with industry professionals eager for advancement. Himmelwerk was our first customer (our long-term customer since 2018), and collaborating with them here feels like coming full circle.
Dr. Andreas Seitzer, CEO of Himmelwerk, shared his thoughts:
“CENOS™ simulation software has been a great partner for us ever since getting into simulations for the first time all those years ago. They steered us towards a better choice of workstation for our needs and were available in real-time or through mail within hours whenever we needed them.”
China’s transformation over the past few decades is nothing short of astounding. Entire districts in Shanghai, now boasting some of the world’s tallest skyscrapers, were only fields 35 years ago. The automotive industry here has flourished, creating brands that thrive within the massive local market without the need to export. These aren’t just replicas of Western cars, but their homegrown electric vehicles are outpacing traditional European models in innovation and efficiency.
What’s particularly exciting is the country’s embrace of digitalization in industry. There’s a strong push for efficiency and modernization, and it’s clear that the market is ready for advanced solutions like ours. While Western software has largely overlooked this opportunity—perhaps due to the challenges of deep localization—we see immense potential.
Working closely with our Chinese partners, we’ve learned that success here requires more than just translating our simulation software. It demands a genuine understanding of the local language and mindset. It’s a challenge we’re eager to meet, and we’re committed to tailoring our approach to meet the unique needs of this market. We are proud to have several customers in China who keep using CENOS™ Simulation Platform for years (ENRX China and more).
